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#SUBLIMINAL MESSAGES IN LOGOS MAC#
The purpose is to engage people subconsciously instead of outright telling them what they should be thinking or doing. For example it might be inaudible to the conscious mind (but audible to the unconscious or deeper mind) or might be an image transmitted briefly and unperceived consciously and yet perceived unconsciously. Every logo has its own design and nothing in those designs is there by accident. Subliminal advertising is the use of subliminal (or hidden) messages in the design of content. A subliminal message is a signal or message designed to pass below (sub) the normal limits of perception. In the book Fast Food Nation: The Dark Side of the All-American Meal, author Eric Schlosser reveals that Cheskin convinced McDonald’s executives that breast-shaped arches would function as a subliminal message and bring in more customers.Īt the time, the chain was redoing its business model, focusing on “simplicity and uniformity,” ushering in the brick walls and slanted roofs we’re familiar with now. Shocking Subliminal Messages in Famous Logos (10 Pics) Every brand has its own logo in order to be remembered by something.